Becoming a Home-Based Wedding Planner: A Step-by-Step Guide

Weddings never go out of style. As long as people get married, there will always be a need for a wedding planner.

After all, these dream weddings are not possible without someone leading the way. So why not find out how to become a home-based wedding planner?

If you have a passion for weddings and are prepared to start a business, why not contemplate starting a wedding planning enterprise?

What’s great about being a wedding planner is that you can start from wherever you are, with the resources you have, as long as you’re willing to put in the time.

So, let’s take a look at how you can become a home-based wedding planner. But first, let’s understand –

Why start a wedding planning business?

If starting a business from scratch can be quite intimidating, the rewards will be more than worth it.

For people who don’t thrive in a 9 to 5 routine, the flexible schedule of a wedding planner will certainly be attractive.

If you can work on weekends, you can plan your weekdays as you please. This allows you to take care of important personal errands between meetings with vendors.

Becoming a Home-Based Wedding Planner: A Step-by-Step Guide
Becoming a Home-Based Wedding Planner: A Step-by-Step Guide

And who said you can’t make money from your creativity? Being a wedding planner is not just about logistics.

As the main organizer of such a romantic event, you must have an overview on behalf of your clients.

In addition, as with any major event, last-minute problems may arise. You will then need to be creative in solving the problems. In summary, wedding planning is the perfect job for anyone who wants to develop and make money from their administrative and creative talents.

Finally, people pay a high price to their wedding planners.

Note: You can also start selling wedding-related prints on Etsy.

What does a wedding planner do?

The duty of a wedding planner is to assist couples in organizing and bringing to life their ideal wedding.

Beginning to end, a wedding planner will provide aid in all aspects, ranging from selecting the ideal location to collaborating with vendors.

Additionally, they may assist in staying within budget and ensuring all important details are accounted for.

Perhaps most importantly, a wedding planner can help reduce the stress associated with planning a wedding. By taking care of logistics and addressing any issues that arise, they allow couples to focus on enjoying their special day.

Tasks may include:

  • Assisting in finding wedding venues
  • Choosing suppliers such as caterers, florists, photographers, and entertainment.
  • Assisting with logistics, such as sending out invitations
  • Managing reservations
  • Coordinating the schedule for the big day

Tips for becoming a home-based wedding planner

Yes, it is possible to start your wedding planning business from home!

You don’t need to rent an office or hire a team to get started. But, like any business, you can’t just jump in without a plan.

Below are some tips to help you start your home-based wedding planning business.

Create a brand for your wedding planning business:

Before you start selling your services, you need to identify three elements. These are your:

  • Niche
  • Your client base
  • Your aesthetic

It’s important to have a niche because there are far too many wedding planners in the market. And as a beginner, you can get lost in the crowd if you try to cater to all possible requests.

For example, some planners focus on destination weddings, while others specialize in working with military couples. There are also planners who focus on eco-friendly weddings or those with a tight budget.

Wedding planners can offer personalized help to couples in organizing their ideal wedding by concentrating on a specific area of expertise. Moreover, narrowing down their focus allows planners to acquire an in-depth understanding of the particular requirements and difficulties associated with that type of wedding.

So, couples can be assured that they are working with an expert planner in their specific situation.

The ideal niche is something that aligns with what you already know and what the market needs. Identify this gap and see how your unique set of talents or interests can fill it.

Once you’ve found your niche, identify the client base you want to target.

Then, develop a marketing plan by targeting your services to their specific needs.

To do this, you need to streamline your core values and aesthetic, so that you can communicate what makes you unique to your target market.

Invest in marketing resources like Canva

Now that you’ve built your brand, start visualizing it so that you can market yourself from home.

There are several free online resources you can start with. One of them is Canva. This platform allows you to create a logo and design flyers, posters, and other marketing materials.

It also allows you to create eye-catching social media posts that you can use to promote your brand online.

Suggestion: Incorporate various designs and styles of wedding invitations into your portfolio.

By showing potential clients examples of wedding invitations, you visually communicate your basic aesthetic as a wedding planner.

Learn through free resources

Like any type of business, wedding planning requires skill, constant learning, and staying on top of trends.

When starting out, you may have very few resources. But that shouldn’t stop you from learning with what you have on hand!

The good news is that there are many free resources available online, whether it’s podcasts, blogs, webinars, or courses.

It’s good to stay up to date with industry trends in your niche. It’s even better to have practical knowledge of event planning in general, including trends in the wedding industry as a whole.

This practical knowledge allows you to adopt valuable lessons and best practices from a wider range of experts.

Establish and strengthen relationships with wedding suppliers and vendors

The success of a wedding planner is reliant on the quality of their collaborators.

So make sure to treat them well. Acknowledge their excellent work and do everything you can to make them feel comfortable.

And once you’ve built a strong team, be loyal and prioritize them in your next organizing mission.

Establishing a strong relationship with your suppliers and vendors will help solidify your wedding planning business.

You can also help them grow their own business while helping yourself grow yours.

Join online wedding planner communities

Being a lone wolf can give a feeling of loneliness, but communities abound, especially for wedding planners.

A community allows you to establish a network with other planners and learn from the more experienced ones.

You can all share best practices, practical on-the-ground knowledge, the latest trends in brand strategy and technology, and much more.

Some communities also allow posting job opportunities, which is a great way to land one or two contracts, especially if you are still trying to get your name out there.

Create a website and launch your own blog

In today’s era of technology, it is essential to have a website or blog.

Sharing information about your events, wedding tips and tricks, or even your personal inspirations, makes for interesting content that will help clients find you.

Studies show that at least 60% of people read articles about brands they are interested in.

So once you’ve made a name for yourself, create content to support it. However, make sure your blog or website reflects your brand image and basic aesthetic.

Having a brand kit will help you stay consistent with your branding.

You can start with WordPress and Hostinger.

In addition to using the blog/website to get clients, you can also earn money on the side with the following:

  • Ads – Ads are displayed on your blog, and you earn money every time someone clicks on them.
  • Affiliate marketing – Affiliate marketing involves recommending other people’s products in exchange for a percentage of the sale. Check out this page for tips on making money with affiliate marketing.
  • Email marketing – This form of monetization involves creating your own email list and sending targeted emails about related topics or products.
  • Earning potential – With an average of 30 to 50,000 sessions per month on your blog, you can expect to earn €1000 each month with just ads. You can expect to earn about €1000 more with affiliates.

Strengthen your social media presence

Just like your blog or website, a social media presence is essential for wedding planners.

Choose one or two platforms and master them. Utilize Instagram to upload current updates regarding your event.

Use Pinterest to link your articles to your blog. And make sure to use hashtags to make your name known.

As always, stay on brand so that you can easily target and attract potential customers who fit your aesthetic and niche.

Accept the marriage of some friends or relatives for free or at a minimal cost.

As a newly established wedding planner, one of the best ways to grow your business and develop a strong customer base is to offer your services for free or at a minimal cost to friends, family, and other local clients.

This will allow you to gain immediate hands-on experience in organizing weddings while also helping you establish good relationships with potential clients.

Additionally, having these initial engagements under your belt will help you feel more confident and competent when it comes time to work with larger and paying clients.

Therefore, if you are beginning your career as a wedding planner from home, do not be afraid to request your reliable network if they have any connections who might require your services – proposing to organize their special occasion is a mutually beneficial opportunity for both parties!

After all, what better way to promote your new business than by creating truly memorable memories for the most important people in your life?

Create an impressive portfolio and an emergency kit:

Before you start promoting your wedding planning business, you need to create a portfolio of your services.

This will provide prospective clients with insight into your approach and the services you can provide for them.The best way to create a portfolio is to showcase your previous work.

If you have already worked as a wedding planner, gather a selection of photos and testimonials from satisfied clients.

If you are just starting out, you can create fictional weddings using your family and friends as models, as mentioned above.

Alternative methods to advertise your wedding planning enterprise:

  • Connect with local wedding shops
  • Connect with wedding venues
  • Run AdWords ads in your area
  • Use SEO to find wedding planners in your region
  • Build a network with guests at every wedding you attend
  • Partner with a wedding photographer to get your name out there
  • Attend local wedding expos and introduce yourself to everyone
  • Get featured in a local wedding blog or newspaper.

Can I become a wedding planner even without any experience?

Absolutely. The only requirement to become a wedding planner is simply to love weddings.

Once you have decided to pursue your passion, start accumulating experience.

Planning and organizing the wedding of a close friend or even your own is a great start.

What sets apart a wedding planner from a wedding coordinator?

A wedding planner oversees a wedding from start to finish, from conceptualization to execution, including researching vendors and overall planning.

A coordinator, on the other hand, may be someone hired for the day or weekend of the wedding itself. They are responsible for ensuring the smooth running of the event.

How much do wedding planners make?

It depends on the type of wedding planning services you offer.

Full-service planners (those who work on the wedding from start to finish) will make more than coordinators who are only billed for the day.

On average, wedding planners can earn between 1,700 and 2,000 € for a day’s work.

Creating a home-based business from scratch requires a lot of time, commitment, but above all, passion.

Wedding planning can often feel like more than just a business. After all, you will be in charge of creating a lifetime memory for a couple. Isn’t that exciting?

So take the leap and start wherever you are. Being a home-based wedding planner can be a rewarding activity that pays off more than once.


How do wedding planners make money?

Most people think that wedding planners are paid for the weddings they plan. However, that is not always the case. In some cases, wedding planners actually make most of their money through commissions.

Commissions are earned when the wedding planner helps book the services of vendors such as caterers, florists, photographers, and reception venues. The percentage of the total cost of these services that goes to the planner in the form of commission varies, but is typically around 10%.

So if a couple spends €10,000 on catering for their wedding, the planner will receive a commission of €1,000.

In addition to commissions, some planners also charge hourly fees or flat rates. For example, a planner may charge a flat fee of €3,500 for full planning services or an hourly rate of €100 for day-of coordination.

Wedding planners generally make more money when working with high-budget clients who are willing to spend without limits for their big day.

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